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purchase intention

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3Yes 2No

2attitude 1Hong Kong Chinese consumers 1Schmitt's strategic experimential modules 1balance 1celebrity 1celebrity advertising 1celebrity credibility scale 1celebrity endorsement 1charity 1co-branding 1cognition 1customer experience 1derivative works 1endorser effectiveness 1eye-tracking 1intensification 1male vs. female celebrity 1platform ecosystems 1product placement

1Adam, Marc 1Baxter, Stacey 1Baxter, Stacey M. 1Chao, Chih-Wei (Fred) 1Guan, Shuqi 1Hesse, Maik 1Ilicic, Jasmina 1Kan, Ying Che Ruth 1Kozary, Ben 1Lutz, Otto Hans-Martin 1Teubner, Timm 1Tian, Feng

2conference paper 2journal article 1thesis

Date

12010 12013 12015 12020 12024

3Adobe Acrobat PDF

Facets

Full Text

3Yes 2No

2attitude 1Hong Kong Chinese consumers 1Schmitt's strategic experimential modules 1balance 1celebrity 1celebrity advertising 1celebrity credibility scale 1celebrity endorsement 1charity 1co-branding 1cognition 1customer experience 1derivative works 1endorser effectiveness 1eye-tracking 1intensification 1male vs. female celebrity 1platform ecosystems 1product placement

1Adam, Marc 1Baxter, Stacey 1Baxter, Stacey M. 1Chao, Chih-Wei (Fred) 1Guan, Shuqi 1Hesse, Maik 1Ilicic, Jasmina 1Kan, Ying Che Ruth 1Kozary, Ben 1Lutz, Otto Hans-Martin 1Teubner, Timm 1Tian, Feng

2conference paper 2journal article 1thesis

Date

12010 12013 12015 12020 12024

3Adobe Acrobat PDF

Title
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Date

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Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study

- Guan, Shuqi, Chao, Chih-Wei (Fred), Tian, Feng

Creator: Guan, Shuqi , Chao, Chih-Wei (Fred) , Tian, Feng
Resource Type: journal article
Date: 2024

Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study

Creator: Guan, Shuqi , Chao, Chih-Wei (Fred) , Tian, Feng
Resource Type: journal article
Date: 2024

Gazing at the stars: How signal discrepancy affects purchase intentions and cognition

- Hesse, Maik, Lutz, Otto Hans-Martin, Adam, Marc, Teubner, Timm

Creator: Hesse, Maik , Lutz, Otto Hans-Martin , Adam, Marc , Teubner, Timm
Resource Type: conference paper
Date: 2020

Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships

- Baxter, Stacey M., Ilicic, Jasmina

Creator: Baxter, Stacey M. , Ilicic, Jasmina
Resource Type: journal article
Date: 2015

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Celebrity advertising and source credibility in Hong Kong

- Kan, Ying Che Ruth

Creator: Kan, Ying Che Ruth
Resource Type: thesis
Date: 2013

Celebrity advertising and source credibility in Hong Kong

Creator: Kan, Ying Che Ruth
Resource Type: thesis
Date: 2013

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The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework

- Kozary, Ben, Baxter, Stacey

Creator: Kozary, Ben , Baxter, Stacey
Resource Type: conference paper
Date: 2010

The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework

Creator: Kozary, Ben , Baxter, Stacey
Resource Type: conference paper
Date: 2010

1

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